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Throughout Women in Construction week, we’ve had a great time sharing the stories of just a few of our inspirational and amazing women. We end with our Customer Proposition Manager, Natalie Sartain.

Please can you tell us your job title and sum up the role in one sentence?

I joined the business 18 months ago as the Customer Proposition Manager for Wolseley Infrastructure.

My role involves developing a customer value propositions in line with customer segment strategy, recognising key customer ‘needs and wants’ and creating customer journeys/campaigns, and then executing them  accordingly.

Why or how did you get into the construction industry?

After years of being in the beauty industry I needed a new challenge, so moved to Bristan (Tap and showers) and this is when I was first introduced to Wolseley. So basically over the years, I have swapped lip balms and lashes for substations and manhole covers!

Who inspires you? (Is there anyone in the construction industry?)

Not necessary construction industry, but Mary Barra the CEO for General Motors, as she encouraged women to ‘find their voice, and have a point of view’.

But my daughter is my biggest inspiration, I’ve always wanted to ensure she has the opportunity to succeed in anything she does, she’s my main driver to make a change, paving the way for future generations.

What has been the most surprising part of being a woman working in construction?

The assumption that as this is a male dominated industry, that you have to fight to be heard. My experience has been a positive one, the wider team have been friendly and welcoming. I feel valued, respected daily and have a voice in the business. There is a culture here that people seek to understand the challenges colleagues are faced, and want to make that change.

 What is your favourite part of your career?

Being a people person, I love interacting with colleagues and customers. Seeing a campaign comes together, securing that piece of coverage. Basically, delivery a good job and people seeing the importance of investing in marketing.

 What is the biggest challenge of being a woman working in construction?

Within Wolseley I’ve not faced any, but I know that’s not the case across the whole industry. It’s the external stigma you need to break and change.

 What advice would you give to women looking to step into the industry?

Do it! What’s stopping you, the guys here are so supportive and caring, I genuinely love my job and the business I work for.

 Why are you proud to lead the way for women in construction?

I’m proud to be part of a great team and company and hope more women can see the great opportunities within this industry.


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